Playtesting. Building a fun for all ages game with my sons as the chief test subjects.
The characters are all quickly drawn on tiny chunks of paper just to get the idea down. I realize in retrospect that this is horribly inefficient.
Yes that is a band of goblin musicians. they are an orphaned siblings who make their living on the road playing at each inn they stop at. Each sibling has a value of ten points. Collect them all.